Content Planning and Development

Blog posts, web pages, whitepapers, infographics and video all play a part in the customer journey. The mainstay of any campaign, a clearly defined content strategy and roadmap is essential to keep messaging fresh, relevant and engaging.

Martin has significant experience developing content strategies and translating technical messaging into engaging assets. He can help you develop a content strategy using his straightforward methodology that develops a messaging matrix informing multiple different content types.

An effective content strategy is an integral part of developing the personas and journey to convert a prospect to a customer.

Your content plan can include:

  • White papers and ebooks
  • Blog posts
  • Sell sheets and collateral
  • PowerPoint presentations
  • Infographics
  • Video
  • Webinars

Ask Martin about his content development methodology to streamline and inform your assets at every stage of the customer journey.

Martin also has a network of expert partners who can help develop some of the required content types.